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Investing In The RFP Process

Imagine walking in to your local bike shop, wanting to buy a new bike for your 7-year-old son. The nice gentleman in the shop greets you and asks how he can help. Your only response is that you need a...

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Seismic Shift in the Way We Use Game Consoles

More people than ever before are using their gaming devices for entertainment—and not just video games. The average user spends 84 hours a month on Xbox Live, and over half that time is spent watching...

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How Brands are Taking Social Responsibility by Stepping Up and Reaching Out

“Social responsibility” is a common chant amongst protesters and activists, but what does it have to with your marketing strategy? And what does it mean to your consumer? Consumers are mindful of...

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The Appropriate Way to Handle “Showrooming”

Showrooming is when a customer browses the shelves of a physical store to learn about or test a product, but will ultimately purchase the product elsewhere, usually online and for a better price. This...

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Marketing to Dads: Parents on Facebook

Marketing to Dads on Facebook In the world of Facebook marketing, dads are often forgotten. This may be due to the fact that women are the dominant users when it comes to Facebook. 57% of its visitors...

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Psychology of Color: How Color Affects Brand Perception

The logo is a key aspect in a brand’s marketing and advertising strategy. It is a symbol that represents your product or service, the front line of recognition that differentiates you from outside...

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Marketing to the Senses: Exploring the Realm of Sensory Marketing

You have a head, shoulders, knees, and toes, but the latest marketing trends with your eyes, ears, mouth, and nose. Consumers are seeking out experiences that pique and stimulate their senses for a...

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How to Master the Art of Failure for Marketing

The message comes in a variety of neatly packed phrases: “fail fast,” “failure is a gift,” “embrace failure.” What is this hype all about, and why is failure so in right now? Failure is nodded to as a...

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Click Through Rate (CTR) Retires as the Top Campaign Success Metric

If you are marketing professional, chances are the infamous click through metric is one that you are familiar with and have been fixated on to measure your mobile campaign success. According to a...

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How Social Media “Buy Buttons” Are Reshaping Ecommerce

Just when you thought the world of Twitter couldn’t get better, enters: the Twitter “Buy Button.” The powerhouse social platform now wants you to shop while you tweet. Nowadays it’s hard to find...

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Laughter is the Greatest Form of Advertising

What is a pirate’s favorite piece of marketing content? A webinAAAAR! …So maybe all of us weren’t born with an aptitude for comedy. But we all know through personal experiences that humor is a great...

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What Ordering Starbucks and the Perfect PR Pitch Have in Common

Ordering at Starbucks and media pitching have numerous parallels, many of which can be intimidating. With practice and these basic guidelines, your next media pitch will be a breeze. Consider Your...

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Looks Like Discovery Might Be Eaten Alive After This One

In PR there is a thin line between using sensationalism for building suspense and excitement, and the final product delivered. Last Sunday, millions of Americans were disappointed after tuning in to...

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The Best of 2014 in Social Media

Social media was both wonderful and wonderfully awful this year. On one hand, it was splendidly efficient. You had record-breaking selfies, heartbreaking stories, and the greatest digital charity...

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The International Website, Part 1: Culturalization

As a full-service agency, we’ve often worked with clients that maintain a global reach or desire to cross borders for the first time. Cross-cultural businesses require a high level of tact and...

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